Food has become central to the experience of tourism destinations and with the rise of experience marketing, it has become one of the central elements on which destinations can base their branding, shape destination image and promote tourism. In the process, it has shifted from being an essential support to tourism to being an essential reason to visit many destinations, (Richards, 2015).
In a beautiful setting we bring out adventurers with an appetite for taste and wanderlust. Through authentic and expanded culinary delights from the world over, we want them to experience a taste of life in some of the most magical places, a sense of oneness when it comes to multidimensional cultures and a world without geographical borders.
Food has the power to bring people together, begin friendships, create smiles and memorable experiences. In a whimsical fashion, we bring out the best of the world, we not only inspire memorable experiences, but influence purchase decisions.
Through themed culinary experiences, we provide the means to dream big, we dazzle with that taste of life linked to an exciting destination, and we inspire the drive to explore. Whether it is salty, crispy, fruity, sweet or spicy, we want to transform each visitor’s perception through experiences generously seasoned for their palate and mind, ones that stimulate taste buds and wanderlust.
The digital age and increased mobility of people, as well as growth in the tourism industry have contributed to the rise of destination marketing. With so many communication tools being utilised, EATS Festival presents an interactive platform where destination brands could add tangible elements to their service products in order to generate awareness and a favourable image that will entice temporary visits from individuals.
Create an influence that other forms of advertising can’t buy and heighten your brand’s visibility through interactive experiences that influence consumer behaviour and motivate purchase decisions.